Web Traffic – Facebook has 2,100 million users worldwide, while Google, the search engine, has more than 1,500 million searches per month, so it was estimated that the social network would overtake Google as the main platform for brands to advertise, however, it’s not like that.
According to Parse.ly, Google is generating more web traffic than Facebook to the brands, since the social network would have sent 25 percent less, while the search engine increased it by 17 percent. During 2017, the search engine became the main source of visualizations of external pages of brands.
And is that during January of this year, Facebook provided almost 40 percent, but with the passage of the months fell to 25 percent, while Google started 2017 with 34 percent and now generates 44 percent of web traffic . In addition to the brands, the digital media benefited were Wall Street Journal, Time Inc., Mashable and Huffington Post.
Among the factors that determined that Google triumphed over Facebook, is that the social network is constantly updating its news feed algorithm and any change can have far-reaching effects or affect it, and it should be remembered that Mark Zuckerberg’s company modified the news feed to prioritize publications of friends and families, instead of brands and digital media.
Facebook’s “instant articles” feature, according to analysts, failed in its goal of sending more readers to the original site, since instead of increasing traffic, it decreased, in addition to the boom in video content affected the amount of visits to the attached links, while Google’s AMP platform, which has the same functions as “instant articles”, has increased the generation of traffic from mobile devices, because its algorithm makes the links appear at the top as “Top stories”, which generates more clicks
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